Gift
Card and Loyalty Card Program
Graphics
Specifications
The
artistic look of your gift and loyalty cards is important to
the success of your program. Since most of our gift card merchants
are small businesses we understand that you probably don’t
have the expertise as a graphic designer. So we give you a few
excellent options when it comes to designing your cards.
First,
we have some excellent pre-designed standard cards for a variety
of industries and then we can have your business name printed
on the front of the card so when it goes to print they come
out looking great. We also customize the back of our standard
cards.
Please
Click Here for a Card Back Template
Most
of our merchants prefer to have their cards printed with their
logo, design, and color scheme to match their other marketing
materials. Whatever look you want to present to your customers
we can get it done for you. If you already have a relationship
with a local printer or web designer then they can usually assist
you with creating the design and putting it into the proper
electronic format. If it is just a matter of adding your logo
and business name to a color scheme you select then please just
email it to us in a high resolution jpeg or gif format.
When
you will be providing the artwork it should be created in one
of the following programs in either Mac or PC:
In
creating your card design please keep in mind the following
important points. The standard gift card (CR 80) is 3.75”
(width) x 2.125” (height) x 0.30 mil (thickness). These
are the same dimensions as a standard credit card. Artwork that
bleeds must extend 1/8th” beyond the edge of the card
on all four sides. A 1/8” trim safety margin inside of
the card edge is recommended for all type and essential art
elements. Therefore all files MUST be a total of 3.625”
x 2.375” which includes the 1/8” bleed on all four
sides. All files must be supplied as CMYK (4-color process)
and/or Pantone® (PMS) colors. The magnetic stripe loco mag
with a width of 3/8” and are laminated litho printed for
an outstanding polished look.
Please
Click Here for our Full Art Submission File Guide
What
is acceptable artwork?
High-resolution
electronic images or vector-artwork, reflective art (such as
a print made from a film negative or a solid black-on-white
print. Printed materials such as a brochure, business card,
or color printout, is not recommended for high quality card
production. Unacceptable files are Microsoft Word, Excel, PowerPoint,
Publisher, or CorelDRAW.
Once
acceptable artwork has been received, an electronic proof will
be created and sent to you via email within 1 to 2 business
days.
After
you sign off on the approved proof you can realistically expect
the custom card production time to take approximately 15 business
days depending upon the time of the year plus shipping time
to your location.
Now
that you know about this great program, you are probably ready
to take that extra step. Please contact Kevin
via Email or complete the I Want More Info form.
